Company Profile:
Globally recognized meal-kit provider that ships to consumers across the US. Specializes in shipping hassle-free, health-conscious meals directly to your front door. Subscription-based service model.
Pilot Parameters:
Month-long test conducted at company’s California distribution center (summer 2018).
Trial Objectives:
Introduce Liviri Fresh to real-world conditions in order to:
- Examine thermal performance in hot climates
- Validate improved experience for meal-kit subscribers
- Evaluate consumer connection to Liviri Fresh reusable packaging and eco-friendly shipping process
Consumer Findings:
- 79% said with Liviri Fresh they’d commit to an average of six additional deliveries, 35% said they’d commit to 9+ more
- 76% said Liviri Fresh was more convenient and less wasteful than company’s standard corrugate packaging
Key Learnings:
- Fewer operators needed to pack out with Liviri Fresh product (simplified, as no need to insert liners)
- Positive customer feedback from having less waste and a reusable box
“Very simple process. I’d happily do this over the cardboard box.”— Meal-Kit Customer